Software for craft and makers markets
Updated 10 October 2026
A makers market is only as good as its mix. Shoppers come back for discovery — the ceramicist they hadn't seen before, the printmaker next to the leatherworker — and lose interest the month there are four candle stalls in a row. That makes curation the organiser's real job, and an inbox full of attachments the worst tool for it.
Curation needs everything in one view
Deciding whether a maker fits means looking at their work, what they sell and what you already have — at the same time. Applications that arrive as an email here, an Instagram link there and a photo in a DM make every decision slower than it should be, and make it easy to approve your third candle stall without noticing.
Many makers aren't businesses
Craft markets are where hobbyists test whether anyone will buy what they make. Plenty aren't registered businesses and don't need to be — so your application shouldn't demand an ABN by default, and your pricing shouldn't assume everyone can claim GST back. Ask for what your venue and insurer actually require.
Your makers are your marketing
A lineup announcement that tags forty makers reaches forty audiences. Markets that publish who's trading — and make it easy for each maker to share it — get promoted by the people with the most reason to promote them.
How StallsApp fits a craft or makers market
- Applications with photos and documents together
- Makers apply from your market's public page without creating an account, with photos of their work and their insurance in the same submission. You review each application with everything in one place.
- Decisions beyond yes and no
- Approve, waitlist, reject or request changes — so the maker whose photos don't show their work can fix that rather than being turned away.
- Categories on every stallholder
- Stallholders choose a category — craft and handmade, art and prints, fashion, vintage, plants and more — so you can see the shape of your mix while you review.
- A public stallholder directory
- Your market site lists the stallholders trading, filterable by category — a page shoppers browse before they visit and makers share with their followers.
- Apply once, book each market
- An approved maker's details stay on file. For the next market they just pick the dates — no new application, no re-uploading the same certificate.
- An email list you own
- Stall applications and ticket checkouts ask for marketing consent and keep the record. On Standard and Pro you can email opted-in makers and shoppers before each market.
Setting it up
- Create your market — recurring if it's monthly or seasonal, one-off for a single event.
- Upload a hero image and choose a theme so the public page looks like your market, not a form.
- Add stall types and prices.
- Add application questions that help you curate: what they make, how it's made, where else they trade.
- Keep booking on request-to-book so every lineup is your call.
- Share the apply link where makers already are — your socials, other markets, maker groups.
Run your craft and makers markets on StallsApp
Applications, approvals, stall payments, ticketing and market-day tools in one place. Free to start — no card required.
Questions organisers ask
Can I limit how many of one kind of stall I accept?
StallsApp doesn't enforce a cap per category — curation stays your decision. You see each applicant's category and work while reviewing, and can waitlist rather than reject a good maker whose category is full this time.
Do makers need an ABN to apply?
Not unless you ask for one. The application collects what your market requires — insurance is standard — and you can add your own questions. Many makers are hobbyists, and nothing in StallsApp assumes otherwise.
Do makers need an account?
Not to apply. Once approved, they log in with a link emailed to them — no password — to book dates, pay and keep their details current.