How to promote your market

One page that's always right

Every channel you promote on should point at one URL where the dates are always current — because "is it on this weekend?" is the whole question, and a Facebook page last updated in March answers it wrongly. Your StallsApp market page carries your upcoming dates with machine-readable event markup, which is what lets search engines and AI assistants answer "when is the market on?" with your page as the source — and it shows a cancelled day as cancelled the moment you call it. There's a calendar feed shoppers and stallholders can subscribe to, so your dates land in their calendars without either of you doing anything again.

Use Facebook Events to bring people to your ticket page

Create an event on your Facebook Page with the date, opening hours, venue, description and a clear market photo. For recurring markets, a separate event for each date makes it easier to share the right details; a weekend festival can use one event covering the weekend. Add your StallsApp ticket page as the ticket link — use the Facebook event link from the Marketing page, so sales from the event are credited to it, or the plain link under Share & embed → Ticket buyers. Check that the market is published and the right tickets are available before sharing.

People can share the Facebook event, ask questions and mark themselves Interested or Going. Neither response reserves admission: buyers still follow the ticket link, pay through StallsApp and receive a StallsApp ticket. Your normal checkout fees apply, and there is no second ticket allocation or scanning system to manage. Paid Facebook promotion is optional.

Use the event to introduce stallholders, explain parking and post updates before market day. Create and maintain the Facebook listing yourself: StallsApp does not create Facebook events or keep their details in sync. If you change the date, venue or opening hours, or cancel the market, update the Facebook event too.

Your stallholders are the distribution

Forty stalls with a thousand followers each out-reach any market account. Make promoting you effortless: announce the lineup before each market and tag everyone in it, hand stallholders a good photo of their own stall from your last market, and tell them their site number so their "come find us Saturday" posts finish the job. If you sell tickets, StallsApp gives every confirmed stallholder a promo kit — their own ticket link, branded graphics and a caption — and reminds them to post it. Stallholders promote markets where they had a good day — which means the deepest promotion budget is the one you spend making market days good.

Build the list you own

Social reach is rented; an email list is yours. Collect opt-ins where people already interact with you — StallsApp asks at stall application and at ticket checkout, keeps the consent records, and handles unsubscribes properly; email campaigns are included on the Standard and Pro plans, and available on Starter with email credits. Cadence matters more than polish: a short note before each market day — what's new, who's trading, one photo — beats a monthly newsletter assembled out of duty.

Local media still shows up

Council what's-on calendars, community radio, the local paper's weekend guide and regional tourism sites all list markets free, and all of them prefer a story to a listing: the new season, the hundredth market, the stallholder with the odd backstory. Send good photos — the difference between a listing and a feature is usually the picture. These placements also compound quietly: being named on council and tourism sites is exactly the citation trail that makes search engines and AI assistants treat your market as established.

Measure it like you mean it

Ask every new stallholder where they heard about you — it's one question on your application form, and it's your stallholder marketing attribution. If you sell entry tickets, use a tagged link in each place you post — the Marketing page has them ready for Stories, posts, the Facebook event, your newsletter and posters — and Sales by source shows which one sold the tickets, while there's still time to double down before the day.