Guides for market organisers
The practical side of running a market — written for the people who book the stalls, chase the certificates and make the 6am weather call.
Starting a market
From the first idea to the first market day.
Stallholders: applications, fees and compliance
What to ask for, what to charge, how to collect it, and the certificates to keep on file.
How to run stall applications for your market
A workable stall application process for market organisers — what to ask for, how to assess applications, and how request-to-book beats first-in-first-served.
How to price market stalls
How market organisers set stall fees — what a market day actually costs, flat versus differentiated pricing, casual and regular rates, and how to raise prices without a revolt.
Collecting stall fees: card, cash and bank transfer
How market organisers actually get paid for stalls — payment windows, no-shows, cash and bank transfer alongside card payments, and where GST fits.
Public liability insurance for market stalls
What market organisers should require from stallholders on insurance — certificates of currency, cover amounts, food registration, and how to keep documents current.
Food stalls at your market: the compliance basics
What Australian market organisers need from food stallholders — council registration, temporary food stall rules, gas and power safety, and how to collect the paperwork at application time.
Market day
Running the day, and the morning you have to call it off.
Market day for organisers: a working run sheet
A market-day run sheet — the final week, bump-in, no-shows and gap plans, mid-day changes, pack-down, and what to record while you still remember it.
Cancelling a market day: weather calls, refunds and the phone tree
How market organisers should handle a rained-out or cancelled market day — when to call it, who to tell, and how refunds should work.
Entry tickets
When to charge at the gate, what to charge, and selling alongside Eventbrite.
Marketing your market
Getting the word out, getting stallholders to share it, and knowing which post or ad brought people in.
How to promote your market
Promotion that works for Australian markets — current event details, Facebook Events, stallholder cross-promotion, an email list you own, local media, and knowing which of them worked.
Your market's website: what shoppers and search engines need
What a market website needs to do — current dates, a clear way to apply and buy tickets, the stallholder lineup — and how to set up, brand and share yours on StallsApp.
Getting stallholders to promote your market
How to get stallholders sharing your market on social media — personal ticket links, ready-made graphics, timing, and what to offer without turning it into a competition.
Email marketing for markets: building a list you own
How markets build and use an email list — collecting consent at application and ticket checkout, what to send and how often, Australian spam rules, and sending campaigns from StallsApp.
Which post sold the tickets? Tracking ticket sales by source
How to tell which Instagram Story, Facebook post, newsletter or poster sold your market's tickets — tagged links, Meta ad parameters, and reading the sales-by-source report.
Advertising your market on Facebook, Instagram and TikTok
How to run paid ads for a market that actually sell tickets — when ads are worth it, connecting your Meta or TikTok pixel to StallsApp, and optimising for purchases instead of clicks.
Google Tag Manager on your market site
How to connect a Google Tag Manager container to your StallsApp market site, and how to read the page views, ticket purchases and stall applications it pushes to the data layer in GA4, Google Ads or any tag.
Wondering how StallsApp suits your kind of market? Farmers, craft, night, Christmas and more.
Run a market? Set it up on StallsApp — most organisers are going in an afternoon.