Getting stallholders to promote your market

Make posting effortless

A stallholder deciding whether to post at 9pm after a day's production needs three things in front of them: a picture worth posting, a caption they can paste, and a link that goes somewhere useful. Remove any one and the post doesn't happen. Remove all the friction and most of them will post most weeks — not because you asked nicely, but because it's good for their stall too.

Give them what only you have: the date and times, their site number so followers can find them, a good photo of their stall from the last market, and the lineup they're part of.

The stallholder promo kit

For markets that sell entry tickets, StallsApp builds a promo kit for each stallholder confirmed on a market day. It appears on the Promote tab of their stallholder portal and contains:

• Their own ticket link — your tickets page, with a short code for their business on the end
• Two ready-made graphics in your market's own branding, with a QR code to the ticket page: an Instagram or Facebook Story and a square post
• A caption to copy, and share buttons for the usual apps
• Your note to stallholders, if you've written one

You don't send any of this yourself. StallsApp emails each confirmed stallholder a reminder fourteen days before the market day and again three days before, with the kit one tap away, and a short note the day after telling them how many people opened their link and bought.

What you see

Ticket sales → Stallholder promo shows, for each market day, every confirmed stallholder with how many times their link was opened, how many paid tickets were bought through it, their share of all link sales, and when it was last opened. A visit through a stallholder's link credits them for any tickets bought within a month.

This table is yours alone. Stallholders see only their own numbers — counts, never who bought — and are never shown a ranking against each other.

Thank people; don't run a contest

You can add an optional offer to stallholders who share — a free coffee at bump-in, first pick of next season's sites, a feature in your newsletter. It appears in every stallholder's kit. Keep it something everyone who shares can get.

What we don't do, deliberately: rank stallholders where they can see it, name a winner, or set targets. A stallholder with a small following who shares every week is doing exactly what you want, and a leaderboard tells them they're losing. Market communities are small, and the goodwill is worth more than the extra posts a competition might squeeze out. Use the table privately — to thank the people who share, and to notice who might appreciate a hand with their photos.

Your side of the bargain

Stallholders promote markets where they had a good day. Post the lineup and tag everyone in it, reshare their posts from the market account, and feature a few stallholders properly in every newsletter. The deepest promotion budget you have is the one you spend making market days good.