Your market's website: what shoppers and search engines need

Your address

Every StallsApp market gets its own web address — your-market.stallsapp.com — with its home page, upcoming dates, the stallholder lineup, the application form and the tickets page under it. You choose the address under Market website → Web address. You can change it once, and the old address keeps redirecting to the new one, so a poster printed last season still works. Pick it carefully anyway: short, the name people actually say, no dates or years.

Look like your market

Under Market website → Design & branding you set your logo, colours and fonts, and under Details & contact the description, address and contact details that appear on the site — including your Instagram and Facebook, so a shopper who finds you by search can follow you from there. The first hero image you upload is also the picture that shows when your link is shared on Facebook, WhatsApp or anywhere else that previews links, so make it a good one: a busy, sunny, wide shot of the market itself, not a logo on a plain background.

Pages lets you add your own content pages — a parking and access page, a FAQ, stallholder terms, ticket terms — each saved as a draft until you publish it, with a choice of whether it appears in the site's top menu.

Dates that are always right

The single most-asked question about any market is "is it on this weekend?". Your site lists upcoming market days from your schedule, so it is current without you editing a page, and a day you cancel shows as cancelled straight away. The Dates page offers a calendar feed shoppers and stallholders can subscribe to, so your dates land in their own calendar and stay updated.

Each upcoming day is also published as event data — the date, times, venue and ticket details in the structured format search engines read. That's what lets Google show your market as an event and lets AI assistants answer "when is the next market at…" with your site as the source. You don't set it up; it follows your schedule.

Show off your stallholders

The Our stallholders page lists the stallholders trading at your market, grouped by category, with who's trading at the next market day. It's the page shoppers share ("the dumpling people are back"), and each stallholder has a reason to link to it. Stallholders stay on it for six months after their last market day, so a seasonal trader doesn't vanish over winter.

Put it everywhere you already are

Share & embed is where to get the links. Pick who you're sharing with — visitors, stall applications or ticket buyers — and copy the link or share it straight to Facebook, X, WhatsApp or email. The same section gives you a QR code as SVG or high-resolution PNG for posters, flyers and the sign at the gate.

If you already have a website, the embed code puts your upcoming days, with Apply and Buy tickets buttons, on any page of it. Your old site keeps its look, and the dates on it stop going stale.

When you share a link somewhere you'll want to measure, use a tagged link from the Marketing page instead of the plain one — it's the same page, but sales through it are credited to that post. The tracking guide covers how.